as they also claim highest standards of crafting, which the customer cannot judge easily from the running accuracy?
They also postulate to be a most innovative brand and combine tradition and modern horology, but their basic model runs with a movement from the early 1930´s?
Of course, they can build the watches they want to build, but this concept did not convince me. But as my AD said: they do not seem to bother a lot with "small people´s" opinions.
As long as they convince sufficient "big people" to buy their timepieces, this scheme will work...
Regards,
anaesdoc