This is a fascinating discussion. Let us also bring into account "advanced research". It is a matter of received wisdom that the ne plus ultra of traditional watchmaking is Switzerland - on that basis most everyone finds comfort in Swiss manufacture. But is that wisdom susceptible to challenge if we bring into account exotic materials such as Silinvar? Is it necessarily the case that a beautiful Swiss pastoral setting is a better place to design and manufacture such things than, say, an ultra high-tech "clean" facility in Taiwan?
Now, the Geneva Seal is a wonderful thing but, of course, it exists in part to "protect" the traditional watchmaking industry in Geneva. Nothing wrong with that. But if PP (or others) want to experiment with exotic things then life becomes complicated if "tied" to the Geneva Seal. Kari, would be interested to know what your (laden with "new" tech) 5550 has by way of seal. Since the Geneva Seal requirements are quite specific in some cases but otherwise rather general, I suspect that the 5550 could still qualify despite the exotic materials. So, was PP's introduction of the PP Seal a look to the future when evolutionary or revolutionary techniques/materials would make it impossible or prohibitively expensive to meet the Geneva requirements? Equally, was the introduction of the PP seal a hedge against future changes to the Geneva Seal requirements, over which PP would have no control?
To be fair to PP we must also bring into account a loosening of Geneva Seal requirements, as well as a tightening. There is no doubt that the high-end watchmakers have expressed frustration at the arrival in the market of upstarts that have done the barest minimum to comply with the regulations and yet get a Seal of identical/equivalent standing to those that have invested much more in quality and design. Certainly, the sub-text of PP's move and the impression they sought to give in 2009 was: "Geneva Seal not rigourous enough for our tastes, so we are introducing something much more difficult and challenging by way of the PP Seal".
Many "speculate to accumulate". Here, I am just speculating!