No brand puts on such an extensive show like this one! Not even AP, VC, nor Breguet! Patek Philippe is in a sole position here. And it really does benefit the entire industry. Not everyone at this show liked Patek Philippe watches, but those who didn't like Patek Philippe watches did like horology in general and came to increase their horological knowledge. Thank you Patek Philippe for doing this and putting on this show. It really benefits all horology fanatics!