Le Monde Edmond
1049
Brands
Oliver- thank you for your lengthy reply and thoughtful post. I agree with much you have written. And I like the Japanese bike story. I studied brands
in my MBA I have a tremendous respect for brands with history. Rolex. Patek. Jaeger. They deserve
the premiums they are getting and the loyalty by customers. Ofcourse clever marketing helps these brands
but people buy them foremost because they are aware of what goes into the name of these famous companies.
Watch brands are almost forced to maintain their high quality and not 'cheat' the customers because in todays viral
internet world, a brands reputation can be destroyed in literally a matter of 5minutes.
With the internet people are better educated than ever before. Unfortunately that means also price wise they know
what is possible and not.
Best
Edmond
ps: I love the watches - and the way you removed the logo.
I think I managed to get them all right. Interesting exercise !