TOKYO-Nikon Corporation is pleased to announce the release of the first two models in the new Nikon 1 series, the J1 and V1. Nikon 1 is an advanced interchangeable lens that proposes new forms of imaging expression with a new super high-speed AF CMOS image sensor, the new high-speed image-processing engine, EXPEED 3, and the new Nikon 1 mount lens system.

Nikon J1

Nikon V1
As a manufacturer of optical devices, Nikon has long developed products equipped with innovative new features based on technologies originally cultivated decades ago for film cameras. The many cameras released by Nikon over the years have continuously expanded photographic possibilities. Even with the nearly complete transition to digital that we see today, Nikon has continued to expand its lineups of compact digital cameras and digital-SLR cameras. Nikon's COOLPIX-series cameras are user friendly compact digital cameras, while the D-series line of digital-SLR cameras supports the needs of an incredibly wide variety of photographer, from the beginner to the professional. Nikon will celebrate its 95th anniversary next year, and is extremely proud of its record of having utilized its optical technologies in the development of many innovative products over nearly a century. So that we may continue our role as a leading company in the imaging industry in this age when digital technologies have become so common, Nikon looks forward to proposing new forms of imaging enjoyment and value over the next century as well. The first step in this process has been the development of a new type of camera that creates new imaging possibilities never before considered with conventional compact digital cameras or digital-SLR cameras.
Faster image processing and superior reproduction characteristics have been achieved for both still images and movies through the combination of the CMOS image sensor and image-processing engine, both developed by Nikon. The cameras are also equipped with Nikon's newest lens mount system. Despite the new lens mount, the mount adapter enables the use of existing F-mount NIKKOR lenses*2 with the J1 and V1, for excellent compatibility with equipment users may already own.
The Nikon 1 mount is the new lens mount system developed for compatibility with Nikon's new imaging format. The new mount not only supports the dedicated 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6, 1 NIKKOR 10mm f/2.8 and 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM Nikon 1-mount interchangeable lenses, but also F-mount NIKKOR lenses*2, manufactured by Nikon for more than half a century, when the new FT1 mount adapter is used. This enables users to enjoy tremendous variety in their imaging expression with the ability to choose the lens best suited to the scene, subject, or their own creative intent from a broad lineup of standard and special-purpose lenses.
The new super high-speed AF CMOS sensor is a Nikon CX-format CMOS image sensor. With the new CX format, Nikon has added a new imaging format to its existing Nikon FX and DX formats for digital-SLR cameras. The J1 and V1 are the world's first interchangeable lens digital cameras equipped with focal plane phase detection AF*3 for the world's fastest autofocusing*4. They offer standard sensitivities of ISO 100 to 3200, with the ability to further increase sensitivity to an equivalent of ISO 6400 with a Hi 1 setting. They also support matrix metering, center-weighted metering and spot metering.
The cameras are equipped with Nikon's latest image-processing engine, EXPEED 3, which is based on EXPEED, Nikon's exclusive comprehensive image-processing concept, and optimized for the Nikon 1 system for increased speed and performance.
The J1 and V1 are compact and lightweight cameras that you can keep
with you at all times, making them perfect not only for vacations and
special events, but also for quick and easy capture of everyday scenes
or unexpected episodes.
You can easily record photos or movies with four shooting modes (Motion Snapshot, Smart Photo Selector, Still image, Movie).
The advanced hybrid autofocus system combines phase detection AF,
which enables faster focusing and superior subject tracking performance
with moving subjects, with contrast-detect AF, which performs well in
low-light conditions. This hybrid system ensures optimal focusing under
a variety of shooting conditions.
As the world's first*1 interchangeable lens cameras to implement focal
plane phase detection AF, the J1 and V1 have achieved the high-speed
autofocusing needed for certain capture of even the most unexpected
photo opportunities. This enables certain capture of the perfect photo
opportunities when shooting moving subjects and subjects such as
children and pets whose movement is very difficult to predict.
What's more, at 10 fps, the cameras also offer the world's fastest
continuous shooting rate*3 with AF tracking, and the world's fastest
high-speed continuous shooting rate*4 of 60 fps.
The J1 and V1 also boast the most focus points*2—73 with phase detection
AF—available with any interchangeable lens digital camera currently
available.
In Motion Snapshot mode, simply pressing the shutter-release button records a still image and about a second of high-resolution movie footage beginning before and ending after the time the shutter-release button was pressed. Movies recorded in Motion Snapshot mode are played back in slow motion. With slow-motion playback at 0.4x normal playback speed of the movie and a still image, Motion Snapshot allows users to express impressive moments that show slight changes in expression, the rustling of tree leaves, or fluctuations in nature.
Shooting/recording: Choose one of four themes (Beauty, Waves, Relaxation, Tenderness) prior to shooting. When the shutter-release button is pressed halfway, the camera begins recording movie footage to the memory buffer. When the shutter-release button is pressed the rest of the way down, a still image, along with about a second of movie footage beginning before and ending after the time the shutter-release button was pressed, are recorded to the memory card.
Playback: After approximately 2.5 seconds of movie footage recorded in Motion Snapshot is played back in slow motion, the still image is displayed. Total movie/still image display lasts for 10 seconds, during which time the background music for the selected theme is played. The movie file and still image file recorded each time the shutter-release button is pressed in Motion Snapshot mode are stored as a set on the memory card. This fun new feature enables a new form of imaging expression that combines both still images and movie footage using conventional shooting operations.
When the shutter-release button is pressed halfway in Smart Photo Selector mode, the camera focuses and begins buffering images. When the shutter-release button is then pressed the rest of the way down, the camera compares shots recorded to the buffer both before and after the shutter-release button was pressed, and automatically selects five to record to the memory card. It also eliminates the need for capturing a large volume of shots with continuous shooting and the troublesome process of later manually selecting the best shot from a series.
Shooting/recording: Rotate the mode dial to Smart Photo Selector mode. When the shutter-release button is pressed halfway, the camera focuses and begins recording images to the buffer memory. Up to 20 images can be saved in the buffer memory each time the shutter-release button is pressed (some before the shutter-release button is pressed, some after). Of the 20 buffered images, the camera automatically records the single best shot based on movement and composition, as well as four additional candidate images to the memory card.
Playback: Users can choose a different "best shot" than that selected by the camera from the candidate images, and also delete unnecessary images.
The concepts of simple, streamlined, fashionable and high-quality
were adopted for design of both the Nikon 1 J1 and V1. The only
decoration on these flat, smooth cameras is the Nikon 1 brand name and
the J1 or V1 model name on the front of the cameras. Positioning of a
rear grip ensures a firm hold on the camera without sacrificing its
simple, flat shape.
What's more, lenses are available in the same colors as the cameras* for
an integrated appearance. The graphical user interface (GUI) adopted
for monitor display is structured to be as simple and streamlined as the
cameras themselves. Superfluous menus have been eliminated for an
intuitive, easy-to-understand GUI design.
Nikon J1

White

Red

Black

Pink

Silver
Nikon V1

White

Black
The J1 is equipped with a 3.0-inch, approximately 460k-dot TFT LCD monitor with wide-viewing angle, and the V1 offers a 3.0-inch, approximately 921k-dot TFT LCD monitor with wide-viewing angle. The monitors built into both cameras utilize an air-gapless structure with which the protective glass and LCD panel are integrated for a thinner design and increased visibility outdoors, enabling users to enjoy more beautiful display of their photos and movies.
The Short Movie Creator software bundled with the cameras is an automatic movie editing application that is fun to use with still images and movies recorded with Nikon 1 cameras. It can be used to easily create original short movies with imaging effects (styles) and background music. Short movies created with Short Movie Creator can be saved to a memory card for viewing on the camera, or uploaded to online movie sharing sites such as YouTubeTM. In addition, collaboration with Nikon's image transfer, browsing, editing and sharing software, ViewNX 2, enables easy organization and editing of still images and movies.
The V1 is equipped with a bright, high-contrast electronic viewfinder (EVF) with a resolution of approximately 1440k-dot (SVGA). It is extremely clear with a frame coverage of approximately 100%, and utilizes a color filter system that prevents color breakup that appears as a rainbow artifact due to the interaction between subject movement and the photographer's eye, for faithful display of moving subjects.
TOKYO-Nikon Corporation is pleased to announce the release of the first four 1 NIKKOR lenses for the new Nikon 1 camera system. The Nikon 1 Advanced Camera with Interchangeable Lens is a new digital camera system that proposes new forms of imaging expression and enjoyment. Cameras in this new system utilize the new Nikon 1 lens mount system, which supports the new 1 NIKKOR brand of interchangeable lenses. The first four lenses released for this new system are the 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6, 1 NIKKOR 10mm f/2.8 and 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM.
The new 1 NIKKOR brand of interchangeable lenses continues in the tradition of the Nikon F mount, which has a history that goes back more than half a century. 1 NIKKOR lenses employ the new Nikon 1 mount, and are developed for use with Nikon 1 cameras. These lenses support Nikon's new CX format, which adds a new imaging format to the existing Nikon FX and DX formats. They are compact and lightweight for superior portability, have a simple design that is well suited to that of Nikon 1 cameras, and are available in a variety of colors.
The 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6, 1 NIKKOR 10mm f/2.8 and 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM lenses released under the 1 NIKKOR brand offer optical performance optimized for the Nikon 1 system for sharp rendering in a compact size. With release of these four lenses, Nikon offers a lineup for the Nikon 1 system that covers basic requirements in terms of typical scenes. In addition to standard and telephoto zoom lenses that cover a wide range of focal lengths (angle of view equivalent to 2.7x that of the same focal length in 35-mm [135] format), a high-power zoom lens equipped with a 10x power drive zoom mechanism perfect for movie recording, and a wide-angle, slim fixed focal length (prime) lens with superior portability are being released.
For nearly 80 years, Nikon's extremely reliable photographic lens brand, NIKKOR, has been comprised of highly functional, high-performance lenses. These lenses have supported the photography of a wide variety of users to become one of the world's most popular lens brands. With release of the new Nikon 1 digital camera system, which proposes new forms of imaging expression, enjoyment and value, and NIKKOR lenses employing the Nikon 1 mount, Nikon will continue to expand its lineup of NIKKOR lenses utilizing optical technologies accumulated over its long history to offer increased convenience to users of Nikon cameras.

1 NIKKOR VR 10-30mm f/3.5-5.6

1 NIKKOR VR 30-110mm f/3.8-5.6

1 NIKKOR 10mm f/2.8

1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM
TOKYO-Nikon Corporation is pleased to announce the release of dedicated accessories for the new Nikon 1 camera system. The Nikon 1 Advanced Camera with Interchangeable Lens is a new digital camera system that proposes new forms of imaging expression and enjoyment. The Speedlight SB-N5*, GPS Unit GP-N100* and Mount Adapter FT1 maximize the imaging expression possibilities presented by this new system.
The Speedlight SB-N5 and GPS Unit GP-N100 are ready to use with simple mounting on the camera's multi accessory port, and both dedicated Nikon 1 accessories are extremely easy to use and compact for superior portability. When the Mount Adapter FT1 is attached, F-mount NIKKOR lenses can also be used with Nikon 1 cameras, allowing users to choose the perfect lens for the subject or scene from a rich lineup of lenses and expanding the possibilities for imaging expression. In addition, the simple and stylish design of these dedicated accessories makes for an integrated appearance when used with Nikon 1 cameras. We are sure that all users of Nikon 1 cameras will want one of each due to their ability to maximize photographic functions and increase photo opportunities.
With a size and weight that makes it extremely portable—approx. 50 x 70.5 x 40.5 mm (W x H x D), 70 g*2—the SB-N5 has the same simple yet stylish design as Nikon 1 cameras for an integrated appearance when mounted on the camera.
The flash head can be rotated 90° up and 180° left or right, allowing users to enjoy bounce photography using light from the flash reflected off a ceiling or wall.
The Speedlight SB-N5 is easily mounted on the Nikon 1 camera's multi accessory port. With only a power switch to turn it on and off, operation is simple enough for even beginners. What's more, the Speedlight SB-N5 is powered by the camera.
The built-in capture illuminator (pseudo white LED lamp) lights to illuminate subjects in Smart Photo Selector and Motion Snapshot modes for brighter imaging.
The GP-N100 is a GPS unit for exclusive use with the Nikon 1 (Nikon 1 V1) camera.
When the GP-N100 is used, position information including latitude and
longitude is recorded with photos. Collaboration with ViewNX 2, my
Picturetown and online mapping services means that the position at which
photos were taken can be displayed on maps and photos with this
information attached can be shared, further increasing the ways in which
users enjoy images captured with the Nikon 1 V1.
In addition, A-GPS support enables faster positioning for smoother utilization of GPS functions.
When the GP-N100 is connected to a computer, the dedicated GP-N100
Utility* can be used to download resources provided by Nikon servers to
reduce the time needed to acquire GPS data for faster positioning.
Compact, and with a design that provides an integrated appearance with the Nikon 1 V1, the GP-N100 is also available in the same colors as the Nikon 1 V1 (black, white). This compact size and design integration make it fun and easy to use. The GP-N100 is also powered by the camera.
The Mount Adapter FT1 is a mount adapter that enables the use of F-mount lenses with Nikon 1 system cameras. When the F-mount adapter is mounted on a camera, F-mount interchangeable NIKKOR lenses*3, manufactured by Nikon for more than half a century, can be used with the Nikon1 J1 and V1. This allows users to enjoy tremendous variety in their imaging expression with the ability to choose the lens best suited to the scene, subject, or their own creative intent from a broad lineup of standard and special-purpose lenses.
. Don't know why Nikon is putting a small sensor... Disappointing. 
A rather disappointing announcement by Nikon IMHO...
A new lens system means Nikon users like us won't be able to leverage our existing lens collection. Secondly, smaller sensor and more expensive pricing make me feel like they're trying to rip their fans off. Thirdly, first generation systems are barely worth getting, there's definitely a lot of teething issues to iron out for the next model revision (think Olympus' first PEN).
In the mean time, my wait for the perfect sub-DSLR Nikon continues..
Thanks for letting us know of the release Ming. Hopefully the next major announcement have the winning punch!