It's restrained enough, tasteful for what amounts to a branding exercise. I mean Ralph Lauren has a finger in every pie, including houseware and watches, but other than him and Ferrari, there's a lot of untapped potential. We've seen that with F.P. Journe Le Restaurant.
I'd personally want to stay a few nights in the MB&F house, maybe not live it in permanently. In fact, I think MB&F would be a natural collaborator for a boutique hotel, rather than a house.