I set out a couple of years back with the (with hindsight extremely) unrealistic ambition to putting a collection together that includes all somewhat affordable iconic watches of the 20th century. Again, this is obvioulsy naiv and alone the fact that some of them are not affordable (for me at least: PP perpetual calendars, etc.) makes this unrealistic. Still, it's a lot of fun at least to pursue those that are affordable and accessible (findable). Often I wonder then what really the ranking in terms of 'iconic' is. What are really THE TOP 10 ICONS of all time? No right answer of course, subjective, but even my list probably varies day by day when thinking about it.
Here my today's list: (Criteria: wristwatch, 20th century. Also I would as another criteria exclude some niche watches, that probably are iconic, but simply too rare or specialist to qualify, such as JLC Geophysic, Zenith 135, etc. I would consider these more as 'grail watches'). Ranking is somewhat indicative of my view within the top 10, but not strictly.
1. Rolex Submariner/Seadweller (take liberty to group them given quite similar): the diver watch, besides: James Bond link and myth etc.
2. Omega Speedmaster: THE chronograph - besides: watch on the moon
3. Patek Calatrava (565, 570 etc.): The ultimate 3-hand, time only watch?
4. Cartier Santos: the first real man's wrist-watch?
5. JLC Reverso: the ultimate art-deco accessoire (not only watch) in the world
6. Longines Lindbergh: first wrist-watch to combine the navigational aspect of maritime chronometers (origin of precision watch/clock-making) into a wristwatch
7. Swatch: first plastic watch, changed paradigms: watch as fashion accessoire, quartz, etc.
8. IWC Ingenieur 666: for me the ultimate anti-magnetic watch (there is the PP Amagnetic and Rolex Milgauss, but 666 produced in higher numbers, the other more niche/grail)
9. AP Royal Oak: breaking paradigms, the first steel luxury watch - 10x price of Rolex Submariner at the time. Changing rules of the game. Paved way for Nautilus, VC 222, etc, Hublot, etc.
10. Heuer Carrera or Monte Carlo: can't decide
runner ups:
11. Zenith El Primero?
12. Rolex Daytona
13. Rolex Explorer?
13. Omega Constellation?
14. IWC Portuguese?
15. ....
your views? I know there are so many, but what are really the top 10 if one has to decide?
thanks
RDL
First, your list is hard to dispute and easy to agree with as it is well thought out.
I may also add:
IWC Ocean 2000- first real titanium watch. This may be replaced by the Omega PloProf- true professional diver.
Seiko Astron Quartz- yeah I know, but you didnt say it had to be mechanical and this watch certainly was iconic and the impact was huge.
Hamilton Piping rock -or Ventura
Breitling Navitimer
Universal Aerocompax
Breguet XX
Cartier pasha
Rolex Daytona
Heuer Lemans Mcqueen
Just some thoughts

Again, agree re the G-Shock!
Andrew, you are asking very good questions: I had not thought that deeply about 'iconic', it's more like something 'you know iconic when you see it' without being able to explain why. But an Omega Speedmaster, Rolex Submariner, AP Royal Oak etc. ...I don't think anybody would disagree and not define them as 'iconic'. The more I think about it, the more I believe 'iconic' with respect to watches is something that "defines or re-defines the genre", and more often than not watches that led to paradigm shifts in design or other characteristics (AP RO=being able to sell a steel watch at 10x the price of next competitor, Swatch=plastic, turning watch into accessoire, Seiko Accutron=first mass quartz, Rolex Submariner=timeless deisgn surviving virtually unchanged 60 years, Cartier Santos=according to legend first wristwatch for aviator Santos, etc. etc.). So, for me, iconic means that the watch in a certain way either revolutionised the industry, or - if not revolutionising obvioulsy - over time proved so timeless and as standing out that it became an icon through passage of time and verdict of million of buyers.
anyway, a fascinating topic, and all the nominations show it difficult it is to agree even on a list of 10. Now, imagine we had to define the top3 or top5 icons of the 20th century?
I personally like the iconic criteria as one for collecting - because it means there is a certain significance about every watch in the collection....



