Comments:
Faberge has a very slick, if a bit cumbersome website, with most of their products and I think even the ability to order online, though you must pick up from a dealer. I signed up for an account and was called by a customer support tech to ensure that my login and password worked properly and I could make my way around the website
A
Hi Damian,
From a consumers point of view, one would expect Apple to be No.1 , after all they are really into the digital world.
It is interesting to see American Express so high up, when in fact I destroyed my AMEX cards because hardly any outlet would accept them, only preferring Visa & Master card.
PP... well I have to agree with the comments.
There is a clear pattern that some similar products of lesser quality, especially in automobiles, etc, had a better rating than those of superior quality.
Some do not need shout so loud...... and others do.
Anyway, interesting read.
Many thanks.
Jack
Watch brands digital IQ
and for other luxury goods also
in pdf if you follow this link
ww2.tagheuer.com
well I must say that I was laughing for few moments when I saw which brands
have been selected as digitally IQ challenged
Hope that this was interesting
Sincerely
Damian
This message has been edited by Ares501 on 2009-11-12 13:05:43
in pdf if you follow this link
ww2.tagheuer.com
well I must say that I was laughing for few moments when I saw which brands
have been selected as digitally IQ challenged
Hope that this was interesting
Sincerely
Damian
This message has been edited by Ares501 on 2009-11-12 13:05:43
...seems to be a highly questionable business!
Hi Damian,
my reaction was the same as yours - silent laughter, followed by shrinking my shoulders.
There is so many stuff out there that you do not really have to take notice of, isn´t it?
Best,
anaesdoc
Sad but true...
Apple leads the pack while the rest are left in behind a cloud of dust.
Guess its because they still dun see or feel the importance of such needs as yet. Look at PP, still comanding lots of profits.
cheers
Pat
Surprised...
Patek Philippe doesn't need to be highly-ranked digital IQ since the product needs to be rather seen and felt in person. They're not trying to sell the item online...
Hermes is changing their website, you can now buy most items on the Hermes website (with the exception of Birkin and Kelley handbags).
Surprised that Lamborghini has more Facebook friends than Ferrari. But I'm biased, I consider myself more of a Maranello man. Despite this, I disagree with the study's assessment of the Ferrari website, I think the Ferrari website is slow, painful to use, and absolutely terrible. The largest complaint about the Ferrari Owner's website is it is slow and it is not region-specific (Americans see everything in terms of European specifications).
Does Champagne really need a website? How many bottles of Dom and Veuve Cliquot have I consumed and never once visited their website? I've been red in the face many times (I don't drink large quantities, I simply get red after a single flute) and I have yet to even visit their website once. I really don't care about my champagne's website, just want it chilled.
Hotels; the Waldorf Hotel website isn't that bad, I use the website from the Hilton portal, which is good (Waldorf hotels are partnered/owned by the Hilton group).
Overall, I agree with some of it, but I don't agree with all of it. Still, a thought-provoking read for someone who is keenly aware of marketing.
Thanks for sharing!
Hermes is changing their website, you can now buy most items on the Hermes website (with the exception of Birkin and Kelley handbags).
Surprised that Lamborghini has more Facebook friends than Ferrari. But I'm biased, I consider myself more of a Maranello man. Despite this, I disagree with the study's assessment of the Ferrari website, I think the Ferrari website is slow, painful to use, and absolutely terrible. The largest complaint about the Ferrari Owner's website is it is slow and it is not region-specific (Americans see everything in terms of European specifications).
Does Champagne really need a website? How many bottles of Dom and Veuve Cliquot have I consumed and never once visited their website? I've been red in the face many times (I don't drink large quantities, I simply get red after a single flute) and I have yet to even visit their website once. I really don't care about my champagne's website, just want it chilled.
Hotels; the Waldorf Hotel website isn't that bad, I use the website from the Hilton portal, which is good (Waldorf hotels are partnered/owned by the Hilton group).
Overall, I agree with some of it, but I don't agree with all of it. Still, a thought-provoking read for someone who is keenly aware of marketing.
Thanks for sharing!
Apple - agree, the last listing - stupid joy for crazy accountant [nt]
No message body
Surprisingly out of date
Faberge has a very slick, if a bit cumbersome website, with most of their products and I think even the ability to order online, though you must pick up from a dealer. I signed up for an account and was called by a customer support tech to ensure that my login and password worked properly and I could make my way around the website
A
Hi Damian, Thanks for that.
Hi Damian,
From a consumers point of view, one would expect Apple to be No.1 , after all they are really into the digital world.
It is interesting to see American Express so high up, when in fact I destroyed my AMEX cards because hardly any outlet would accept them, only preferring Visa & Master card.
PP... well I have to agree with the comments.
There is a clear pattern that some similar products of lesser quality, especially in automobiles, etc, had a better rating than those of superior quality.
Some do not need shout so loud...... and others do.
Anyway, interesting read.
Many thanks.
Jack