My 4.5 year old son calls this the Zurg watch (after the Toy Story character). He also unequivocally states that this is his favorite watch in my collection. What I love about brands like Urwerk and MB&F, among others, is how they rekindle the childish imagination that is latent is many of us. This watch is changing the way I think about watches.
and yes, it's core appeal is precisely to that childishly imaginative sense and curiosity that made me fall in love with horology in the fist place.... Phenomenal wristshot, cheers, Filip