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Patek Philippe

probably the best advertisement ever

 
 By: Bruno.M1 : November 12th, 2014-03:33


We still don't know who bought the watch but it would not surprise us if it was the Patek museum.
That aside , in that case there was also another person interested for almost the same amount

But open today any important newspaper and you'll get a nice article in EVERY big newspaper  … this less than 24 hrs after the sale

An article about Patek philippe, about how good and special they are, about art, about collectibility, about rarity, about ….
That kind of publicity is just priceless

Well done !


A few examples  …

The Guardian



Bloomberg


Forbes


Reuters


Wallstreet journal


Le Monde



The Independent


Bild


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Aurel Bacs bought it..

 
 By: bulliondesk : November 12th, 2014-08:12
On behalf of the Stern family.. allegedly. He was the one holding up paddle #674. Hammered at 20.6 CHF but Sotheby's refused a bid of 20.65 CHF. Very interesting they took the underbid...
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