This is my personal view:
Omega is receiving a lot of attention from the Swatch Group and their plans, again my view, is not to compete with Rolex but to be much better than Rolex.
They produces two main movements (I don't want to have an academic discussion if they are "in house" or not but they are exclusive to Omega) that are, IMHO, the best industrial (not artisan made) available today:
- The 8500 and it's descendants for regular chronometer watches.
- The 9300 and variations for chronographs
Those two movements, equipped with the George Daniels CoAxial escapement, are amazing accurate and they carry one engineering decision in respect to the date that eliminates the issue, that's presented on practically all non-GMT watches, that is the date setting. Genius!
With the recent addition of non-magnetic materials, Omega also solved the "anti magnetic" issue for good.
On the product line side, I believe that it deserves some right sizing (is way too broad) but Omega, with all Swatch Group support, can handle this huge line.
On the "sports" line, Omega has its best spot:
Diver - Planet Ocean and variations (I love the Good Planet)
Chronographs - The ubiquitous Moon Watch and enhancements (DSOTM, GSOTM and my current favorite, the Speedmaster 9300)
Semi dress - The Aqua Terra line
I own at least one product from each of those and I'm happy with almost every one of it.
What Omega fails, again and again IMHO, is on this frenzy to release "Limited Editions" and on their brand ambassadors (Please, no more Bond!!).
I could be a much more Omega customer if Omega dedicates a large portion of their huge marketing money by doing more charity work.
I feel much better wearing a omega Orbis Hour Vision blue watch than an "homage" to a fictitious evil organization like Spectre!
On a summary, Omega quality is very high on the outside and on inside their current line and you should be pleased with the overall support that their chain of Boutiques offers.