Officine Panerai

We frequently see posts referring to "Panerai's DNA." New models are often evaluated with reference to whether they uphold, or deviate from, "Panerai's DNA." The 232 and 372 have been exalted as the quintessential reflections of "Panerai's DNA." Conversel... 

As the UNfamous Chinese scholar once said "if it looks like shit, smells like shit, taste like shit.....it is probably shit" Supplement shit with Pam....and u get my drift. Outside now, will see if I fathom up a more thoughtful reply. Your original thread... 

actually, now that i re-read my post, i realize i could have expressed my self better.....hope nobody actually think i am equating PAM to shit!! if anyone think so, my sincere apologies. Best, Horo

A very good analogy... And straight to the point.. Best, Sam

:0) Your post is marvelosu first of all! My vision of issue, moved by your deductive reasoning, is that like everything in life Panerai story also have Yin & Yang side. Yes as you perfectly stated Panerai DNA is ever evolving one so this is in my opinion ... 

I'm not sure about all this DNA stuff... The thing is ..what is DNA? I mean should a Calatrava still be 31mm? or maybe Rolex making 32mm bubblebacks?? Talking about Rolex..... isn't the whole Panerai DNA thing a load of bunkum anyway??? Forgive if I am wr... 

if you can trace the descent of watches to previous generations, if you can discern a "family resemblance" (and I use this phrase in all its wittgensteinian splendor) between earlier models and later ones, then perhaps one can speak of DNA--yet DNA is eve... 

whether or not the brand likes it. In order to compete with today's fast moving businesses, every company needs to learn how to evolve. If your business doesn't evolve over time, it may be at risk of getting squashed by your competitors. Cheers, Anthony