Hiya Craig..

I'm not sure about all this DNA stuff...

The thing is ..what is DNA?

I mean should a Calatrava still be 31mm? or maybe Rolex making 32mm bubblebacks??

Talking about Rolex..... isn't the whole Panerai DNA thing a load of bunkum anyway??? Forgive if I am wrong but is there not more Rolex DNA in vintage Panerai than Panerai?????

For me a Panerai is...

a watch made by a company called panerai..

and before anyone says Richemont...

Remember Patek is not owned by Msr Patek's descendents..

A Panerai is a Panerai....irrespective of who owns the shares, they are just classified differently, be it vintage, classic or modern... just like any other brand

and just think...if they didn't make the variety..they would be dead now anyway.

Just my thoughts..

Best Imran

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When did “Panerai’s DNA” cease being created and start being followed (or disregarded)?

By: Craig LA : January 24th, 2011-08:01

We frequently see posts referring to "Panerai's DNA." New models are often evaluated with reference to whether they uphold, or deviate from, "Panerai's DNA." The 232 and 372 have been exalted as the quintessential reflections of "Panerai's DNA." Conversel...

Sorry mate, this is going to be a short and rather vulgar reply

By: Hororgasm : January 24th, 2011-09:17

As the UNfamous Chinese scholar once said "if it looks like shit, smells like shit, taste like shit.....it is probably shit" Supplement shit with Pam....and u get my drift. Outside now, will see if I fathom up a more thoughtful reply. Your original thread...

That's a good one Horo!

By: i_am_Sam : January 25th, 2011-23:11

thks mate

By: Hororgasm : January 25th, 2011-23:18

actually, now that i re-read my post, i realize i could have expressed my self better.....hope nobody actually think i am equating PAM to shit!! if anyone think so, my sincere apologies. Best, Horo

No offence taken...

By: i_am_Sam : January 26th, 2011-00:45

A very good analogy... And straight to the point.. Best, Sam

DNA-RNA-Protein

By: Ares501 - Mr Green : January 24th, 2011-10:26

:0) Your post is marvelosu first of all! My vision of issue, moved by your deductive reasoning, is that like everything in life Panerai story also have Yin & Yang side. Yes as you perfectly stated Panerai DNA is ever evolving one so this is in my opinion ...

Hiya Craig..

By: ImranLondon : January 24th, 2011-13:41

I'm not sure about all this DNA stuff... The thing is ..what is DNA? I mean should a Calatrava still be 31mm? or maybe Rolex making 32mm bubblebacks?? Talking about Rolex..... isn't the whole Panerai DNA thing a load of bunkum anyway??? Forgive if I am wr...

your language and constellation of concepts seems to provide an answer

By: playtime : January 24th, 2011-19:51

if you can trace the descent of watches to previous generations, if you can discern a "family resemblance" (and I use this phrase in all its wittgensteinian splendor) between earlier models and later ones, then perhaps one can speak of DNA--yet DNA is eve...

For me, any brand's DNA is always on constant evolution

By: AnthonyTsai : January 25th, 2011-19:24

whether or not the brand likes it. In order to compete with today's fast moving businesses, every company needs to learn how to evolve. If your business doesn't evolve over time, it may be at risk of getting squashed by your competitors. Cheers, Anthony