amanico
[JLC Moderator]
401170
I very recently read and saw that Longines was doing the same with their incredible treasures from the past.
Inside Jaeger-LeCoultre's Reverso Collectibles: How the Brand Is Redefining Vintage Curation
A reverence for history has always been at the heart of watchmaking. JLC's Heritage Director role is redefining how brands curate their own vintage pieces. Image credit: Worn & Wound The official role of Heritage Director seems to be growing in prominence...
This is interesting
Up until the last 2-3 years, the only brand that was really pushing the Heritage Director role (and heritage piece history) in an authentic and focused manner was Vacheron. It is nice to see JLC pursue this direction further. With that being said, I would...