MiniCooper
6367
Very monetary reasoning.....
But you are right.
Without Montblanc, Minerva would have gone bankrupt....
(or bought by someone else).
It was Montblanc that step it, invested more money and continues the tradition
without, at the moment, making any profits.
Certainly Montblanc will be around for a while.....
I remember, a while ago, our moderator posted a question on how we perceived the
take over of Minerva by Montblanc....
I replied that at the end of the day it was something good as it saved a great watch manufacturer....
Montblanc has gained history, knowledge and tradition...
I would like for them to show it a bit more.....
But, to be fair, history, tradition and calibre are still there, just under a new name on the dial.....

Cheers
ps. I still think that Montblanc did a great move to buy/rescue Minerva.....
Minerva.....
By: MiniCooper : October 5th, 2010-13:21
Hi.... It has been three years now that Montblanc has bought Minerva.... Minerva continues to manufacture top quality calibers housed in Montblanc dials and cases... Do you think that on the dial the Minerva name should be more dominate? Or do you think t...
what could oone say
By: axisskin : October 6th, 2010-08:34
my straight preference would be to see MINERVA on the dial - why not putting the montblanc name and/or logo somewhere on the back the side of the case side or so.... (i know it sounds very unprecise but you get what i am saying ) or like bulgari honores g...
Been through 6 mergers......
By: MTF : October 8th, 2010-09:32
I understand your feeling about history. I used to think that way except that I've been through 6 large corporate mergers...er....takeovers, in 10 years. Each time, whether I was on the 'winnng' or 'losing' side, multiple legacy brand names from both side...
I used to be an idealist....
By: MTF : October 8th, 2010-09:44
When I was small, and Christmas trees were tall........ Seriously, when I was a young medical researcher, I thought I could find the cure for malaria and TB, on the way to becoming CEO of I.C.I. (that's Imperial Chemical Industries for the people that can...
Nope. Minerva of the past
By: mkt33 : October 7th, 2010-13:51
needs to stay in the past. Montblanc is providing the resources to build upon Minerva's history, people and know how. Its a completely different brand now. wierd analogy but Eventhough I'm proud to be my father's son, I prefer to be called by my own name....
Hi Mike....
By: MiniCooper : October 8th, 2010-09:02
Please see my respond to MTF..... However, I would disagree with you on your analogy of father and son, as both have the same family name.... But, seriously though, I do not think that it is a completely different brand now.... Montblanc bought Minerva to...