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Montblanc

I know right?

 

How about the story of the Zenith head of watchmaking that DEFY-ied (see what I did here πŸ˜…) the instructions to destroy the dyes and machinery for the El Primero.

Only to be retrieved from storage when Rolex wanted to use the calibre for the Daytona. Which in turn helped generate much needed cash flow for Zenith.

You couldn’t make this stuff up.

🀝

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