jrwong23 (aka watchthebin)[Purist]
13960
Definitely Montblanc is showing the world
Feb 09, 2014,17:50 PM
that the brand intends to move very fast from now on to grow its Watch Category. MB has been doing pretty well the past few years but once it hit the 80k annual production pieces, the brand reached a new stage of brand development where the low ground is taken and the next levels will be harder and harder to scale.
But with their show in SIHH 2014, the demonstration of their capabilities to create an entirely new product line (Meisterstuck Heritage collection) within 6 months plus their intent to share the passion of fine watch making with everyone, literally at all price levels, it is indeed very convincing they are well prepared to scale up to the next levels in the industry.
Some may say they are diverse and not focused. I think that's fine if they indeed live by what they preach, i.e. to share the passion for fine watchmaking - in that case, there is a fine timepiece for everyone, at various price levels. This is the Montblanc that I like (as a Montblanc fan in general, on their various other lifestyle luxury products from watches to leather goods to pens and accessories).
Once again, big thank you to Oliver and Magnus for these wonderful photos and posts, bringing Montblanc's SIHH 2014 to life for us on the forum.
Best regards
robin