patrick_y
[PuristSPro Moderator]
33643
Wow. A beautiful review of a downplayed but still enchanted space!
Thank you Fastwong for this lovely review! What? They charge for the coffee and the cakes? I hope the cakes were reasonable. I would've came in and devoured their entire supply of cakes if they were complimentary - probably only half their supply if they charged for the cakes.
Considering the opportunity rent costs on Madison Ave and the construction set up costs, this was definitely an expensive endeavor for JLC. And also considering that there's not heavy sales oriented presence, that's a really cool thing that JLC is doing here, giving back to the local NYC watch community.
I've been to the WoS store (Watches of Switzerland) on 57th street. WoS may have a bar in the lobby, but no vibe at all. As you said - old school retail in a modern digs.
Thank you for the beautiful photos. I wasn't able to attend, as I was sunning in a gilded island. But wow. What a nice event. Your photos definitely show a nice art-deco style decoration and the space looks great. Lots of vertical lines and a pleasing luxurious color palette.
Thanks for sharing Fastwong! Airport lounge it is not! Goodness. I've been in too many airport lounges. Even the nicest ones in the world (Frankfurt's special stand-alone building lounge is probably the nicest one) are still just a lounge.
Starting the weekend early at the Reverso 1931 Cafe in NYC
Finally had a chance to stop by the Reverso Cafe in NYC and it exceeded all my expectations, definitely worth a stop if you are in NYC. They took over the old Vacheron boutique space just down the block from the JLC boutique and really did an amazing job ...
Impressed.
Sincerely appreciate the effort you put into bringing this news to us! Thanks, Filip
Awesome commentary on a place I didn't know existed!
Funny I have been to that spot when it was vc ages ago. Like this luxury hang out experience. Loose money on the coffee bar but expense it to the marketing budget. Very cool.
Same! Last time I was here it was the dark VC boutique and they had any OS you wanted in stock. Those were the days :)
Also interesting to see the changes on the block, Chopard moved, VC moved, FPJ moved, Panerai moving down the block, I wonder what Richemont will do with the space after the pop-up.
I agree with your commentary. I was there last week, day two of opening .
The desserts were superb, coffee and espresso selection also, relaxing. I sat at the bar and enjoyed the experience
Thanks for sharing
That kind cafe seems to be a nice place take a little break enjoying coffee and a peaceful atmosphere either only sitting or reading more information of the brand.
Wow. A beautiful review of a downplayed but still enchanted space!
Thank you Fastwong for this lovely review! What? They charge for the coffee and the cakes? I hope the cakes were reasonable. I would've came in and devoured their entire supply of cakes if they were complimentary - probably only half their supply if they ...
