Movie / actors / endorsment / PR : this is todays' modern advertising and is probably good for the general press.
But on Purists, I think we expect something a bit different ;-) (which we get of course thanks to the many in-depth articles ! )
I wonder if someone here is really interested in these 'people' press releases, I have a feeling that our interest is somewhere else when it comes to Jaeger LeCoultre watches. (I might be wrong, just my personal feeling)