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Jaeger-LeCoultre

Why was the US chosen as market for this special edition of the Reverso Tribute?

 

I wonder why JLC chose to restrict this model to a certain region, and why they picked the US. Does anyone know?
The reason for a US version of the Deep Sea was clear, but in the case of the Reverso I don't see a particular reason...

By the way, I am not quite sure which one I prefer. Being somewhat closer to the original is quite an advantage of the US version, but judging just from looks, I like the regular version better.
Fortunately there are other JLCs higher on my wish list right now, so I don't have to decide.

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