This is the first thing I noticed, too. I guess we are totally conditionned with Reverso dials, and that any small change in our aesthetical habits is disturbing us. 
Well, it just lasted one minute.
As for rose gold watches, I must say that sometimes, it can work on me, if the Watch is not bling. Which is the case with this one. I only see elegance and refinement when associated to this chocolate dial.
Best, my dear Darko.
Nicovladed.