Jaeger-LeCoultre

www.youtube.com

This is the first time I have seen JLC putting up videos on youtube promoting its novelties, with Ms Renier actually participating in one of the videos. I don't know if I have missed such marketing in recent years (since she became CEO), but I feel this is a new development.

I always am interested in seeing new concepts and products come to market, yet I still feel that JLC has yet to find the right balance between high horology, or in Ms Renier's vocabulary, belle horology, and progress and creativity in low horology, if you will, or what I have always called journeyman products. Jerome Lambert was successful in bringing products to market that were popular and loved, even if many were tributes. The new/recent high end pieces are marvels, but I wonder how many units are actually sold and need to be sold to achieve "success".

For example, is it "better" to sell 10 pieces that cost say 250.000 euros each than to sell 1000 pieces that cost 2500 euros each, yielding the "same" revenue? I do not know. What brings more goodwill, publicity and client loyalty for future purchases in the long run?

These are just some of the questions about which I would love to be a fly on the wall and hear how executives/inner circles of many of the top tier manufacturers debate and rationalize their decisions which impact short and long term activity.

I am curious to hear how others view this.

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