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Feb 03, 2021,07:17 AM
 

Maybe the Polo player needed for timing. Mascotte. Superstition.
Marketing from a long time ago.
Want always a watch on, and always struggling with broken glass. After some matches gave it up, but later get a message the specialists developed the ideal polo watch.
The polo player happy, and play forever polo to be in shape with JLC.

Some kind of Rafael Nadel gets his special RM with a ball proof resistance movement.
Tennis at top level costs a lot of mechanical watches, while Williams wear her AP always at the court.
Federer put always his Rolex off.

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THE BIRTH OF AN ICON-the jaeger lecoultre- reverso watchcase

 
 By: golden hands : February 3rd, 2021-04:28
in latin reverso means-i turn over. the birth of the reverso watch case goes back to the original designer a french engineer called alfred chauvot who on the 4th march 1931 submitted to the french patent office a design for a new type of watch case the pa... 

Online

 
 By: Weems@8 : February 3rd, 2021-05:36
Online i red some stories about the birth of the Reverso. If they are tru, i do not know. This one i remember: A polo player had always broken watch glasses. The sticks hit the ball hard, so sometimes the watch gets a big smash. When the polo player conta... 

This story of the Polo player contacting JLC about breaking the watch glass...

 
 By: kev09 : February 3rd, 2021-05:51
...has always amused me. I know that if I’d been the person contacted at JLC I would probably have sent a somewhat curt reply on the lines of “Just take your watch off when playing and put it back on after the match.” Thankfully, I wasn’t that person and ... 

2

 
 By: Weems@8 : February 3rd, 2021-07:17
Maybe the Polo player needed for timing. Mascotte. Superstition. Marketing from a long time ago. Want always a watch on, and always struggling with broken glass. After some matches gave it up, but later get a message the specialists developed the ideal po... 

I’m pretty sure that....

 
 By: robsallnow : February 3rd, 2021-06:39
...among the double page photos of the UN building,the front of a department store, and full page pictures of the Eiffel Tower, Twiggy, a Porsche, John Glenn wearing a Speedmaster there maybe information in the new Reverso book that answers your question ... 

Option 1 -1931, IMHO because the idea, the prototype would be ready by then...may even be production

 
 By: mahesh : February 3rd, 2021-07:49
Patent merely protects the rightful ownership of the idea - nothing more ! and the reverso from first production...in JLC Museum! and the very first Limited Edition of Reverso in 1949 from the museum...Steel case, Yellow Gold case back with Grand Feu enam...  

Delicious pieces.

 
 By: ChristianDK : February 9th, 2021-08:00
I love the raised types!