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Time and Sands can move......

 

Brands and Decisions can shift like desert sands with the passage of time.

Previous 'positions' were established before the current economic depression.

Executives have to shift their mindset from 'churning out as many pieces as possible' because sales exceeded production .........to hanging onto their fan base and come out on the other side of the recession with the same or better share-of-voice.

Let's see what develops..............................

 

Regards,

MTF

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