this says a lot more about the quality of the survey than it does about the brands

This is clearly a flawed survey from just about any angle and it's sad that they associate a specific number (7.87) with the ranking even, lending a further (inappropriate) sense of validity without clarify how the score was generated nor certainly making any attempt at clarifying what it might possibly mean. The cold hard truth is that any such survey is deeply suspect from the get-go no matter how much we might agree with the results due to the incredible difficulty of pulling good, representative data out of any sample populations regarding something so completely subjective (the word completely doesn't even seem to cover it) as perceptions of luxury brands. The term 'exercise in futility" comes to mind, but I really think it's an exercise in cynicism frankly, as the only clear motives for the Luxury Brand Status Index Survey to exist even is to capitalize on the basest aspects of luxury and the gullibility of the ill-informed wealthy.

IWC Secures Top Ranking in Luxury Brand Status Index Survey

By: AnthonyTsai : April 16th, 2009-12:56

Press Release IWC Stands Ahead of the Competition in the 2009 Luxury Brand Status Index Survey April 2009 – IWC Schaffhausen has done it again! The brand has secured the top ranking in the Luxury Brand Status Index Survey for two out of last three years i...

To me, IWC is definitely a top 10 watch brand.

By: ling5hk : April 16th, 2009-15:21

I believe the result may vary in other parts of the region for different reasons, background, culture, educational level etc. Anyway, thanks Anthony. Regards Ling

proprietary to whom? [nt]

By: SteveH : April 16th, 2009-15:22

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Nonsense

By: Park : April 16th, 2009-20:29

IWC is a fine brand, but the "LBSI" has never been correct about anything. Their poorly designed survey and absurd definition of wealth (almost as silly as but much less costly than the Obama definitiion) produces obviously stupid and wrongheaded results ...

I like IWC too, but...

By: mkvc : April 16th, 2009-20:53

I have no faith in surveys of this sort. I could design a set of survey parameters such that Timex (or Invicta, for that matter) would come out on top.

Is IWC mainly in house movements? [nt]

By: gazoz : April 17th, 2009-00:44

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Not "Mainly"

By: aaronm : April 17th, 2009-09:28

They have been increasing the number of inhouse movements, especially in the precious-metals cases, but they still rely on commodity movements for much of their product line. Many of them are tweeked/refinished quite well, and some of them are used as bas...

This is BS

By: Bruno.M1 : April 17th, 2009-08:49

IWC is a good brand but putting them above VC, Patek, AP, .... AND A LOT OF OTHERS !! ... is a big joke. I don't know who counts the votes or whoe were the people who voted but they are defenitely NO WIS !

Outback Steakhouse is consistently voted the best steakhouse in Los Angeles . . .

By: Craig LA : April 17th, 2009-13:16

Nothing against Outback, but there are several truly outstanding Steak houses in Los Angeles that are indisputably superior to Outback according to any measure (other than price), including Mastros, Cut, Ruth Chris, Flemings, Arroyo Chop House, Arnie Mort...

craig I could not have said it better myself

By: tourbillon001 : April 17th, 2009-17:20

And I'm a huge fan of IWC. I actually think a survey like this is useless even if they would have gotten it right, because who is to say Patek, AP, and VC are better than Journe, Breguet, and Richard Mille. I think when you are looking at the top tier wat...

I agree . . . I can come up with a top twenty but, beyond that, it is far too subjective

By: Craig LA : April 17th, 2009-17:59

Oh no! I just sold an IWC a couple of weeks ago!

By: flowtr : April 17th, 2009-22:21

If I only had seen this article earlier, I could instead have sold a Patek which I now understand has a lower Luxury Brand Status Index (LBSI - patent pending). What is the point of owning luxury brand items if they don't raise your LBSI? I bet the neighb...

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