IWC

Press Release IWC Stands Ahead of the Competition in the 2009 Luxury Brand Status Index Survey April 2009 – IWC Schaffhausen has done it again! The brand has secured the top ranking in the Luxury Brand Status Index Survey for two out of last three years i...  

I believe the result may vary in other parts of the region for different reasons, background, culture, educational level etc. Anyway, thanks Anthony. Regards Ling

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IWC is a fine brand, but the "LBSI" has never been correct about anything. Their poorly designed survey and absurd definition of wealth (almost as silly as but much less costly than the Obama definitiion) produces obviously stupid and wrongheaded results ... 

I have no faith in surveys of this sort. I could design a set of survey parameters such that Timex (or Invicta, for that matter) would come out on top.

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They have been increasing the number of inhouse movements, especially in the precious-metals cases, but they still rely on commodity movements for much of their product line. Many of them are tweeked/refinished quite well, and some of them are used as bas... 

IWC is a good brand but putting them above VC, Patek, AP, .... AND A LOT OF OTHERS !! ... is a big joke. I don't know who counts the votes or whoe were the people who voted but they are defenitely NO WIS !

Nothing against Outback, but there are several truly outstanding Steak houses in Los Angeles that are indisputably superior to Outback according to any measure (other than price), including Mastros, Cut, Ruth Chris, Flemings, Arroyo Chop House, Arnie Mort... 

And I'm a huge fan of IWC. I actually think a survey like this is useless even if they would have gotten it right, because who is to say Patek, AP, and VC are better than Journe, Breguet, and Richard Mille. I think when you are looking at the top tier wat... 

If I only had seen this article earlier, I could instead have sold a Patek which I now understand has a lower Luxury Brand Status Index (LBSI - patent pending). What is the point of owning luxury brand items if they don't raise your LBSI? I bet the neighb... 

This is clearly a flawed survey from just about any angle and it's sad that they associate a specific number (7.87) with the ranking even, lending a further (inappropriate) sense of validity without clarify how the score was generated nor certainly making... 

Each survey have specific purpose and standard . Here we need to see how is the feedback and appreciation of brand ( IWC ) to that survey .

The informal PuristS luxury brand survey we conducted here in November focused on watches within brands, but it caries just as much validity I think. All we need is a scoring system to create an index and we would be set. J Andrew