pejp
270
I visited today, coincidentally.
After several years of putting my money towards other things (typical story….married, house, kids etc) my wife thinks I need to get back into watch collecting as it’s obviously always been a big part of my life, and I’ve been saying for years that I really miss my Big Pilot, but I think I want the BP43 so I thought I’d go and check it out.
I actually had no idea they’d moved. I was familiar with the old location but it’s been a few years so when I first entered my brain didn’t even make the connection that it wasn’t the same location!
I really like it. Much more subdued and focused on the watches. The last place went a bit overboard with all the flight suits and military garb. Salesman (James) was really nice too. They have an onsite watchmaker and he’s positioned literally in the front window like a display.
IWC SCHAFFHAUSEN OPENS ITS NEWEST FLAGSHIP BOUTIQUE ON MADISON AVENUE IN NEW YORK CITY
Schaffhausen/New York City, May 9, 2024: IWC Schaffhausen announces the opening of its flagship boutique on Madison Avenue in New York City. The boutique offers new and exclusive amenities, bringing the finest craftsmanship and innovation from Schaffhause...
Must be a renovation
IWC was on Madison and 56? Pre pandemic. I used to walk by it every day
Not sure. The article states...
"After 12 years in our first Madison Avenue Boutique, we are pleased to move to our new home at 645 Madison Avenue, at the corner of 60th and Madison."
Looks beautiful.
But I’ve been so disappointed with their watches lately. I wish they would go back to making masculine / military style watches as they did historically. But it’s just my opinion.
Impressive news
The black & white theme for the boutique fits me. The house invest much to be recognized as a serious house. From origin it’s American, so the boutique is the home of IWC. IWC done a fabulous movement while the moon will be always displayed right and that...
I visited the old place a number of times, and my impression was too much military aviation theming.
This new location looks nice.
I visited today, coincidentally.
After several years of putting my money towards other things (typical story….married, house, kids etc) my wife thinks I need to get back into watch collecting as it’s obviously always been a big part of my life, and I’ve been saying for years that I reall...