Schaffhausen/San Diego, 26th April 2023: IWC Schaffhausen proudly welcomes Jagger Eaton to the IWC family as the newest Friend of the Brand. The two-time skateboarding World Champion and Olympic Medalist, Jagger Eaton, is known for his raw talent, perseverance, and confidence. With a shared appreciation for sports, IWC and Eaton are bound together by their dedication to pushing the limits of what is achievable.
represents a new generation of young skateboarding talent. Born in 2001
to owners of a skatepark in Arizona, Eaton has been skating since the
ripe age of four. With support from his family, he quickly realized his
passion for skating. His remarkable versatility in both street and park
skateboarding has helped cement his career as a professional
skateboarder. Eaton recently became the only athlete to win the World
Championships in street and park. This secured his position as the first
competitor on the USA Skateboarding National Team to compete in both
disciplines. In 2012, he set the record back then as the youngest
competitor ever to compete in the X Games, as well as the youngest
winner of the coveted Tampa Am (2014). He was also the only American
athlete to podium in the Men’s Skateboarding Street discipline in the
sport’s Olympic inauguration at the 2020 Tokyo Olympics Games.
am excited to join IWC as their first skateboard athlete. I resonate a
lot with the brand because, like IWC, I always push myself but never
forget where I came from. I still recall the exact moment I knew I
wanted to skateboard professionally. Although it has not been without
its challenges, I have always remembered to enjoy the ride. Moments like
these are a testament to hard work and that it pays off to believe in
oneself,” says Jagger Eaton.
impressive list of achievements also includes winning gold and silver
in Men’s Street at the X Games in Minneapolis (2017 and 2018); silver in
Men’s Park in Minneapolis (2019); a Tampa Pro win (2018); and gold in
Men’s Park at the X Games in Chiba (2022).