Esharp
1470
Harking back to a ‘golden age’
Ah, the pre-Richemont IWC and JLC days. When the IWCs had the Teutonic simplicity of 80s-90s Mercedes-Benzes. And the JLCs had a special elegance.
Nowadays both feel to me like they’ve lost what made them stand out - lost, I suppose, to marketing, branding, and bean counting in the name of growth and profit.
If only I’d kept my late-90s catalogs from both!
Enjoy...
Best
E.
Some pre-Richemont IWC love...
I've recently been enjoying a couple of old loves from the late '90s. IWC was one of the pioneers in making tool watches from Titanium and these, while well used over 20+ years are still running well within COSC standards. Quite a tribute to their ETA-bas...
When I first started taking interest in watches this is how IWC looked...
I thought they were so beautiful.... and still do!
Harking back to a ‘golden age’
Ah, the pre-Richemont IWC and JLC days. When the IWCs had the Teutonic simplicity of 80s-90s Mercedes-Benzes. And the JLCs had a special elegance. Nowadays both feel to me like they’ve lost what made them stand out - lost, I suppose, to marketing, brandin...
Great pieces! The brand that made me like watches.
After I discovered the brands history I fell in love with it but as soon as I encountered the structural restoration (german: KERN sanierung) it pushed me away.
