I bought the watch because I liked what I saw. I bought the watch because it added something to my collection. I bought the watch because it fit well with my personal style. I bought the watch because the story of the brand, the watchmaker and founders was a reasonable one. I bought the watch because Urwerk had an identity that was clear to me. I bought the watch because Urwerk have a firm (important) place in the evolution of independent watchmaking. I bought the watch because I thought the price was right.