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Well, that makes perfect sense to me.

 

I do like how it has been executed.
I guess some will argue that it only tells the time from 11am to 11pm but I could live with that criticism.
As I commented to Christian below my personal feeling, and perhaps this is what you sense too, is that all of these brands (SB and their peers) fall short of the satisfying the thirst for luxury.
We try to think with our brains, logically this should be a more satisfying watch than a Rolex Explorer or Submariner (just using these as examples of what we’ve been told luxury is). You’ve customized it, it’s your design, well executed and so much on. But then the Rolex (again, for example) just feels more satisfying.
We have been brainwashed ! 😂

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