It’s too early in the morning, and my jet lag isn’t letting my absorb all the nuances and benefits of this collaboration, in spite of reading this article. I look forward to the more-learned WPS purists here enlightening us. Hussam Link to the FT article:...
That's what they do... Their Mission objective is to come in, rebrand the brand, increase marketing spend, change up distribution, and recoup their investment quickly by jacking up prices!
...but I guess that the folks at LVMH know what the're doing and that RR does it too. Let's see how it goes but I really doubt that the'll have problems with selling all of them,
Rexhep is happy to be the first to launch this new "Opus" of watches. LVMH cannot buy any ultra-high-end brand. Breguet, Vacheron Constantin, Patek Philippe, Audemars Piguet, F.P. Journe are all not for sale. LVMH desperately wants a ultra high end brand ...
You are exactly the member we aspire to have - curious, willing to learn, opinionated, but not too married to your own opinion! And we should all try to be more fact-based than our gut-feeling based - if that makes any sense.
I think it's a great way for LVMH to elevate their core watch business from a brand perspective. Lots of brands in other consumer spaces do this. Also how cool is it that someone who came as a refugee is now working directly with the son of one of the ric...