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This is gorgeous..

 

But let's look at this from 30k feet in the air. $85k CHF is still a lot of money for a watch. So for other industry leaders to be upset that he is somehow selling the farm at this price is ridiculous. Are they upset that he exposing other's for the ridiculous prices they sell their watches for half the work? If so, let their be competition, forces other's to step up up their game. I remember when Lange did that with the Datograph and Patek had to respond by making some of their chrono movements in house.

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