UJS is one of my favourites precisely because there was no marketing for 30 years, only very light touch marketing from around 2015-2016, and watches that stood on their own for artistic and technical excellence. I have no doubt that the reach of these watches can grow, but it's a balancing act. If it means that the marketing becomes more aggressive and the designs more contemporary (read overdone) then UJS may lose what has made it a precious little gem of a company. I'm sure all of this will be taken into view, especially given KV's long, personal association. Good luck to all and let's see what transpires.