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I think it brings innovation and creativity

 

and it is a good time for watch industry because it is attracting so much attention now. People from many walks of life get interested not only in watches but everything analog, tired of digitalization. We starting to appreciate more and more the human touch, I think that is partially the reason we pay so much attention to finishing. Vintage is so attractive now, you can see watchmaker’s signature, imperfections of human’s touch with an intention to be perfect.  Many more friends and family ask me questions about watches now days, that rarely happened before. We very lucky to live in these times. Best, Ashot

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