Certain brands have a certain power and influence...

Considering luxury watches today are a 50 Billion CHF per annum business, 10% would be a healthier number than I would've projected. But what you say is possible! Imagine. If Rolex wanted to make "product X," they have the power to influence millions of people into starting a new trend. Simply because they have the clientele, the eye-balls, the distribution, and the number of stores spanned across the globe. If Rolex made a line of daily-use accessories, they would indeed sell thousands of these pieces every year. With 1500-2000 Rolex dealers worldwide, I'd imagine each dealer would be able to sell multiple pieces per annum.
Today, even a small designer company like Brunello Cucinelli influences fashion in certain resort towns across the world. Uniqlo, GAP, and other fashion labels with wide distribution heavily influence global fashion trends. Even people who don't consider themselves to be fashion oriented subconsciously are influenced. Even IKEA starts home fashion trends that influence home decor outside of the "small apartments" market segment IKEA is targeting.

Revisiting MB&F's Music Machine 3 That Launched Ten Years Ago In 2015

By: patrick_y : August 3rd, 2025-02:17

Today, collaborations are all over the place - completely commonplace. But, over a decade ago, such collaborations weren't frequent occurrences. Ten years ago, back in 2015; MB&F, JMC Lutherie, and Reuge made 99 of these spaceship music boxes. A total of ...

Amazing to see your first version.

By: Mahatma : August 3rd, 2025-02:55

I listened to the current models at the MB&F salon in Geneva last year - spectacular workmanship and sound!

They are nice aren't they?

By: patrick_y : August 3rd, 2025-05:35

There's also a Reuge store in Geneva not far from the M.A.D. Gallery. It's usually worth a visit!

I remember these first one very well, i saw one in Baselworld . Thought and still think these are amazing pieces of mechanical art

By: Watchonthewrist : August 3rd, 2025-03:16

and these MB&F automated machines are truly great creations. As always, though, the futuristic design doesn’t speak to me. I much prefer a more traditional design like this one, seen in Le Locle watchmaking Museum. Yosuke Sekiguchi, who I visited just bef...

I generally like more classic and traditional pieces too.

By: patrick_y : August 3rd, 2025-16:05

But, I am a Star Wars fan. And what can I say... When this came out... I just couldn't keep my eyes off of it!

I certainly understand the appeal for any Star Wars fan!

By: quattro : August 3rd, 2025-18:37

I was eight years old when The Empire Strikes Back came out and I remember it vividly, as well as The Return of the Jedi, three years later. But I never got into the Prequel or Sequel trilogies. I completely lost interest. The old-school guy in me took ov...

So great when they take a real bold choice

By: seabas132 : August 3rd, 2025-13:02

and you can definitely see the inspiration. Really love the 3

I really like the 3 and I really appreciate the brand for taking on the project.

By: patrick_y : August 3rd, 2025-16:04

I realize the project is not the easiest and is not a big money maker for MB&F. With only 99 pieces too, a lot of fixed costs prevent anyone from making a large margin. But I really appreciate that they did it! Despite the headwinds!

That was a Genius Suggestion, too bad they didn't take heed, would have added CHF 5 billion to their Top Line and I think I am being Conservative

By: SALMANPK : August 3rd, 2025-13:53

Certain brands have a certain power and influence...

By: patrick_y : August 3rd, 2025-16:02

An Electric Cadillac Escalade Inspired by Rolex you say? Yes Please 😋😁

By: SALMANPK : August 3rd, 2025-16:06

The Richard Mille Towers at Burj Khalifa 😁, this is Fun! Girard Perregaux Golfing Clubs 🤣

Hmm... I have heard of an Augusta helicopter with an Hermes interior!

By: patrick_y : August 3rd, 2025-16:10

I like this Electric Cadillac Escalade with Rolex inspiration idea!

Youtuber Manny Khoshbin has a Bugatti and Pagani both with a Hermes Interior

By: SALMANPK : August 3rd, 2025-16:14

Those are so Freaking ( not the word I thinking of ) Awesome!

By: Larrykelley11 : August 3rd, 2025-20:42

I absolutely love the choice of tunes! How special for someone, who owns one! Thanks Patrick!

Awesome indeed!

By: patrick_y : August 5th, 2025-01:56

I like the choice of the tunes as well. They're all from the 60s and 70s, supposedly they were chosen by Max Busser himself - who had a penchant for TV Show and Movie music from his childhood. I suppose there were also licensing requirements involved (the...