Andersen Geneve 40th Anniversary jump hour in PT950
Yesterday I raced down to West London for a rare opportunity to photograph a Svend Andersen timepiece.
This particular piece (0/40), belonging to the manufacturer, arrived in London a few days ago and my friend Zeina Dakak of ZDLUX&Co. (Andersen's communications strategists in the UK) invited me to come and photograph this stunning timepiece.
The watch's tour de force is the incredibly modern guilloche pattern that shows incredible variegation depending on the light source. Display shows a jump hour at 12 with minute indication at 6. This incredibly simple strategy allows the full canvas of the dial to remain unimpeded.
The platinum case is beautifully constructed with lug ends extending to create subtle steps on the caseband. The crystal looked to have the slightest of domes and the rehault is almost non-existent; thus the dial is incredibly close to the underside of the crystal maximising the reflection of light off the deco-esque engine turning.
Please note that since this is not a client watch, there are some very minor blemishes visible. It is clear though that the watch displays a very contemporary design if compared to some of Andersen's more classic designs. I think this only works to the atelier's advantage, potentially capturing a new clientele.
My chosen tools were a Sony A7 RII and my trusted Sigma 105mm macro. I also deployed a 24mm Rokkor lens reverse mounted to give me magnification of 2.5:1. The close ups of the dial completely betray what I'm actually photographing!
Hope you enjoy.