Independents

Aaron has created a new caliber cased in a round watch, with a rebranded logo that honors his family name and his family's long watchmaking legacy. The watch is named PAMEUS and was designed in collaboration with the designer Mo Coppoletta. This represent...  

which was unknown to me. The architecture of the movement is distinctive and different from what we commonly see. The dial looks more familiar. Very interesting, thank you. Best, Emmanuel

But is very distinctive in its own way. The more you realize how much went into making that dial, the more impressive it becomes. And yes, Aaron has been on the scene for decades, but has always preferred to operate backstage.

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What's the damage on it?

I came close to ordered one of his non round watches a while ago. This one looks good too.

I had the fortunate opportunity to handle an early prototype last week in GVA. It has some of the finest finishing I have seen. I believe the entire subscription is already allotted - approx 12 a year for 4 or 5 yrs. I feel lucky to have squeaked in. Of c... 

I first met him in Basel back in 2003 or 2004, when he was exhibiting at the AHCI stand way in the back of Hall 5. Terrible lighting for looking at watches, as many remember, but it was here in this tucked away corner of Baselworld (as it became known lat... 

I believe Aaron has preferred to stay behind the scenes for much of his career. Only recently was he convinced to break out onto the main stage. This new watch will get him there, I believe.