When Hublot partners with Nestle, Nestle is expecting like 20% of royalties on the sales revenue Hublot gets on the watches! Nestle is now a business partner. So costs are HIGHER! Because Hublot and Nestle now have to SHARE THE MONEY! NESTLE is expecting to be compensated as a business partner. They probably get something like 20% of the revenue Hublot realizes from this project. This is a really really bad idea, and the Arnault kids should have never green lighted this one. Who knows. Maybe the Arnaults spent time with executives at Nestle - Nestle is headquartered in Montreaux, a nice hang-out spot and home of the famous jazz festival that's on the calendars of many socialites. The Nestle board members I met in Switzerland were very pleasant. Oddly, I don't think they eat a lot of Nestle products - one was eating a competitor's chocolate product. Definitely not a Nestle brand.