colinwillsher
140
why blame the marketing people?
Let's face it - people buy watches for lots of different reasons.
Some people buy watches because they want to tell the time. They may not care particularly what the watch looks like, or what make it is , or even what it costs. And they have probably never visited a watch forum and never will.
At the other end of the watch buying spectrum people buy watches because of the name on the dial and because they are expensive, and because they are to some extent exclusive. These people often visit a watch forum.
In between these extremes, people have many other motivations for buying watches, including the one that because fashion or style or celebrity endorsement dictates, they have to have the latest hot watch. These people, too, often visit a watch forum, and increasingly list at the end of their posts the watches they own, presumably in an attempt to impress others of like mind.
And some people even buy watches in the hope they will be a profitable investment!
It seems to me that blaming marketing people for people buying watches is just part of the < don't blame me culture > increasingly seen in all aspects of life, such as < Don't blame me for buying this ludicrously expensive so-called limited edition - the marketing people made me do it! >
Marketing works on us watch fanatics just as it does with other products. Manufacturers identify that we want/need a product and then produce it at a price we will pay that gives them the desired profit.
If we did not have that want / need, no-one would bother to make watches because there would be no market for them.
Simply put selling is getting rid of what you have, marketing is having what you can get rid of - and they could not get rid of it if we did not want it!
colinwillsher
The Perception of Value and The Rise of False Limiteds by Raphael
Great opinion piece...
why blame the marketing people?
