NavarroOne
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Chopard Rattrapante
Personally I'm steaming over the limited edition (500) steel Chopard Mille Miglia Rattrapante I purchased in 2005 which has found its way into the 2007 selection in redgold with a note that it also comes in steel. I haven't seen the steel version yet but I'd hold that the redgold which I have seen is 100% identical to my steel watch save for the color/material. I am still hoping that their reference to the steel variety actually refers to my 2005 line and not a fresh batch of steel limited but until I learn this for sure I'll remain sceptical over Chopard's marketing approach.
The Perception of Value and The Rise of False Limiteds by Raphael
False Limited (Raphael’s Horological Dict Unabridged): - adjective cum noun 1. A watch that a watch house/manufacturer/maker can make more of but has chosen to limit its production purely as a marketing strategy to promote the perception of exclusivity, b...
Great opinion piece...
Hey, that was a fascinating exploration Raphael, thanks! Great post: was that also you who posted the piece on the Singapore GTG for the release of the Hublot Tempus Two Limited Edition Big Bang? Cheers, pplater.
why blame the marketing people?
Let's face it - people buy watches for lots of different reasons. Some people buy watches because they want to tell the time. They may not care particularly what the watch looks like, or what make it is , or even what it costs. And they have probably neve...
Chopard Rattrapante
Personally I'm steaming over the limited edition (500) steel Chopard Mille Miglia Rattrapante I purchased in 2005 which has found its way into the 2007 selection in redgold with a note that it also comes in steel. I haven't seen the steel version yet but ...