Horological Meandering

Weems@8
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What there?

Micro brands, that players who try to find the people for their creations.
I seen a lot on the net. Some are really nice to see.
I almost touched the buttons to order a watch, but something holds me not to order.
Is it the unknown? No fame?
What can you aspect from such a watch?
Fall it off, spots on the glass, a broken crown, cheap steel,
a cheap looking dial, bad accuracy, what does the market do when you want to sell it and nobody knows the brand?

Coincidence, i looked this morning Benzinger. It was a advertisement where i put on.
The guy is a wizard of guilouching the advert say.
Made all watches in Potzheim and he deliver work for chronoswiss and IWC.
Nice looking things, but i had difficulties to find the hands which blends into the movement. The others where some George Daniel designs and some others let me know of a ruined Breguet. A bit to much guilouched. hahaha.

Code41 is a micro-brand who do a different price point than Benzinger. Affordable quality.
Clear where they order the parts, some strap innovations,
original design, listen to the feedback of their customers.

Independents is in my eyes another watch department.
I am not a guy who stare blind on that label.
Nothing wrong with a member of a luxury devision of a jewelry house like Louis Vuiton or Richemont.
I will never buy a watch for the reason independent.
If i buy an independent, it’s for it’s great design and finding the watch very nice like i do with non independents.
Independents have that imago never been in trouble, and do not picked up by a giant in luxury goods.
So, friends, do not worry about JLC! I respect them, and wear your JLC with proud, a tru watch brand, and better to buy a JLC than a micro brand which you do not know what it is. More value, more history.
A micro brand, do it only, or i do it only when i got a free test watch.

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