Union Glashütte landed in South East Asia recently in Kuala Lumpur, Malaysia after many years in Europe.
On 18 August Swatch Group Malaysia team and the President of Union Glashütte organised a launch event to introduce
their latest 2009 collection to the Malaysia watch enthusiasts.
The Glashütter watch manufactures were bought by the Swatch Group AG in the year 2000.
The
intention of the group is to make Union Glashütte wristwatches once
again in the style of founder of the brand Union Glashütte,
Johannes Dürrstein:
"Watches which have everything to make them accurate and beautiful but nothing to make them expensive."
Arrived at the venue an hour early to have a look of the 2009 collections before the guests arrived .....
Met
Mr Armin Graeser, Sales & Marketing Manager of Union Glashütte, and
he presented the 2009 collection available in the Store.
The new Union Glashütte comes in five lines : Averin, Belisar, Seris, Viro and Noramis.
The current design has moved away from the previous beautiful classics which are similar to Glashütte Original.
Understand from Armin, last two years, Swatch Group has decided to remake the brand to focus on more contemporary designs
to target at a bigger audience of both genders with attractive pricing.
The brand is now sort of using the etablissage system with a touch of traditional German finishing.
We began with the more exciting, the Averin.
For the detailed specification, please click here.
A 42.5mm square and chunky design with a full calender and chronograph.
The stainless steel case thickness is 15.65mm.
The date is painted in 3 row-format on the dial and pointed by 3-arm-hand. The date-hand is indicating '5'th.
The Chronograph function with 60-second (the big yellow hand), 30-minute (represented on the 12 o'clock subdial) and
...
12-hour counters (represented on the 6 o'clock subdial) with the moonphase indicator.
The 9 o'clock subdial has 2 hands!
One is the small-second and the other is a 24-hour hand.
The Day and Month is in the 12 o'clock subdial.
The indexes were not hand-applied. Both the patterns and indexes were embossed out
with a seven-strike process.
After which the windows in the subdials were milled out.
The hour and minute hands were satin-finished in the middle with the edges polished.
The new logo (dropping the previous house logo) on the crown.
Day correction using push-button at 10
o'clock .
Note the sapphire and caseback are convex.
Fortunately the sapphire is anti-reflective coated on both sides otherwise it would be difficult to read the convex dial
which has more reflection though it is costlier to make.
The short lug design enable the straps to embrace even smaller wrist nicely.
More wristshots later.
Another variation of the Averin and some close up pictures ...
The date was set to '31' st.
This piece is with Day in German, which could be swopped by the watchmaker.
The indexes are brush-finished on top while the chamfers are polished before galvanised.
Efforts also put in for the hands, the edges are slightly beveled.
A close up. High precision is needed to achieve this high resolution embossed index and the pattern.
Which variation do you prefer ?
The movement is named as U7751, a robust ETA 7751. All components were finished before assembly.
Rhodinised rotor with brand-name skeletonised (milled out).
Dcorated with blued screws, perlage and stripes.
The deployant is decorated too.
Next something for the Ladies .... The Seris.
The Seris also consists of pieces without the diamond settings.
For more information, please refer to :
news.watchprosite.com
Case size at a comfortable 36mm with sixty-eight pave set diamonds on the bezel and eight individuals pieces on the
dial.
Dial is with sun-ray pattern.
Onyx cabochon on the crown.
Hands are polished. Just wish they are slimmer, as it will be more elegant.
Sapphire crystal with double
anti-reflective coating, reduces reflection and let the brillance of
diamond-indexes to shine through.
With white leather straps, this piece is quite a stunner.
Another piece with Mother of Pearl dial surprised me as well!
The movement is U2895-2, decently finished and decorated.
Next is the Belisar Chronograph Model ... a guest was waiting to view
There is a new interesting variation with carbon fibre dial and PVD case which should be on the way in.
A press photo for your reference and for the detailed specification, please click here.