The Seventies - A Decade of Significance

Mar 18, 2014,08:40 AM
 

One must not underestimate the importance of the 1970's.

There is no need to go into detail as to the challenges to the mechanical watch making industries that were brought on by the Quartz revolution, but these were trying times for watchmakers on both sides of the pond. In many ways, the Americans were more pro-active than their European counterparts in embracing the new technologies with companies like Texas Instruments, HP and Electro-Data mass developing modules for watches like the Pulsar LED P1 which was released in 1972. Many Swiss firms hesitated as to what direction to take, and as a result, the Swiss watch industry suffered. By the end of the 70's, the future was uncertain and the watch bearing public were being inundated by a flood of cheap accurate electronic watches from Hong Kong and Japan. 
This whole state of affairs did however lead to innovation as some Swiss houses rose to the challenge, jumping onto the bandwagon almost for fear of their future. Even the mighty Omega and Jaeger LeCoultre had released their own versions of a quartz digital watch. 
But as I delve further into this fascinating era in watchmaking history, a number of watches stand out as historically significant non-mechanicals, each embracing differing technologies. 

The Derby Swissonic Digital Jumphour. 

Introduced in 1974 by Derby SA, a subsidiary of ESA, and marketed in France under Jaz, the Derby Swissonic married mechanics with electric power through a 1.5V cell driving a column wheel movement (ESA 9176). The power generated by the cell was run through an electromagnetic coil which in turn rotated the magnetic balance wheel and this power was somehow transferred to the gears that rotated cylindrical drums that made up the hour and minute hand. The jumping hours and minutes were achieved through the inventive use of tiny springs that were prone to malfunction. The futuristic design perhaps drew inspiration from the Patek Philippe "Cobra" prototype watch from 1958. 

The Girard Perragaux Casquette. 

Girard Perragaux went all out on this one, investing in an internal R&D team to focus on developing a totally in-house "solid state" watch, so called as they had no moving parts. GP even went so far as to use pre-aged quartz crystals (baked) to ensure accuracy and durability. With a production run of just over 8,000 watches over a 2 year period, this venture was hardly profitable given the initial outlay, and soon the high energy consuming LED watches gave way to the efficient LCD's that started to appear in the mid-70's. 
For more information on the GP Casquette please visit my recent post:

http://gp.watchprosite.com/show-forumpost/fi-6/pi-6314348/ti-917588/s-0/t-girard-perregaux-girard-perregaux-casquette/

The Bulova Accutron Spaceview.

First launched at the end of 1960, the Accutron is considered by many as the first electronic wristwatch. As most of you know, it utilizes a 360 hertz tuning fork in between two electromagnetic coils, an invention by Basel born Max Hetzel who joined Bulova in 1948. In the early Seventies, in order to increase sales, Bulova developed a display model for salesmen to demonstrate the unique tuning fork technology. In a fortunate turn of events, customers started asking if the display models were available for sale. Demand was so high for this novel type of watch with visible innards through the dial that Bulova started to produce the newly named "Spaceview" on massive scale. By the time they ceased production in 1977, over 4 million humming tuning fork Accutrons had hit the market. 

There is a 4th watch that I also consider as historically significant in terms of non-traditional non-mechanical watches, and that is the Amida Digitrend Prism Jump Hour, the inspiration for the MB&F HM5. Unfortunately for now, the Amida eludes me so I will leave this one out until I find a nice working specimen. 

I am sure there are other significant watches from the Seventies that I have yet to discover, and hopefully some of you might be able to point me in the right direction.
But I think that there is one thing we all can agree on. It was an important decade in terms of visionary design and technological innovation, only to be follow by a rather dull Eighties and a return to some stale designed mechanicals.

I am very fortunate to have come across working "New Old Stock" examples of these three watches, and yes I know we share a passion for mechanicals, but there is no debating the historical significance not only of the space age designs, but of different technologies that bridged the gap between the death and rebirth of the Swiss watch industry. 

Dean





This message has been edited by Spellbound on 2014-03-18 08:43:46

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Some additional pictures

 
 By: Spellbound : March 18th, 2014-09:24
...  

Love your report...

 
 By: social : March 18th, 2014-22:46
....and learn a lot from you. The technologies breakthrough in 70s almost killed Swiss watches industries. The new luxury position brought them back in 90s. The history repeated itself. I wonder what would happen in coming ten years to Swiss watchmakers w... 

Thank you my friend

 
 By: Spellbound : March 18th, 2014-23:23
Thanks for the kind words. Personally I think we are just at the start of a Golden Age. It really started at the turn of the Century with the emergence of creativity and innovation from the rising Independents tweaking our interests once again. You wouldn... 

The seventies: the UFO landed on the wrists...

 
 By: foversta : March 18th, 2014-12:50
I am fascinated by the energy and the creativity of the people who wanted to fight against the quartz invasion or to explore new territories... Thanks Dean! Fx

I love these educational/historical posts!...

 
 By: CR : March 18th, 2014-18:55
Thanks very much for this. I had a "thing" for early quartz Omegas, such as those with the Beta 21 movements (Electroquartz f8192 Hz) and especially the old Omega Marine Chronometer, a model that is indeed accurate to within 1 second/month, just as advert... 

Thanks CR

 
 By: Spellbound : March 18th, 2014-19:36
One of my first watches was an Omega Time Computer. Cannot fathom what happened to it, and would love to find one again. Thanks for the kind comments. I am very much in learning mode so posting is very much to facilitate my learning. Warmest, Dean

Great post, Spellbound.

 
 By: BDLJ : March 19th, 2014-00:46
And admirable bunch of watches. Are you familiar with the Trueb book? Just ordered one this week.

Electrifying the Wristwatch !

 
 By: Spellbound : March 19th, 2014-01:25
Hey thanks. I was not familiar with this book, but thanks to your post, I am off to try and get one delivered to Shanghai. It has an Accutron on the front cover ! ;) Dean

very cool!

 
 By: MattS : March 19th, 2014-01:14
the Accutron is an icon! love the GP, very cool to wear with a formal suit! Matt

Thanks Matt

 
 By: Spellbound : March 19th, 2014-01:58
Yes, the GP just arrived yesterday from Switzerland, I just can't believe how nice it is. A very solid feel, well built, but not overly big like the MB&F. I am over the moon, and tempted to search out for a good stainless steel version. Would love to ... 

Congratulation on a great trio, Dean! :)

 
 By: blomman Mr Blue : March 19th, 2014-10:10
And thank you for a great post! Please let me join you here with my JLC solid state movement... Best Blomman ...  

Oh My

 
 By: Spellbound : March 19th, 2014-18:07
Gorgeous ! The Omega solid state watches are quite easy to find, but these JLC's are extremely rare ! If I found one I would jump immediately. Thanks for posting, Dean

Beauties mate,

 
 By: cruvon : March 22nd, 2014-05:01
love the 75 Anniversary Accutron, have the same one in SS ...  

Thanks for posting

 
 By: Spellbound : March 22nd, 2014-07:02
Yes they were cool back in 1975, and equally as cool now. This one is on my rotation quite a lot recently. The strap suits yours perfectly. Thanks for sharing, Dean ...  

Thanks Dean,

 
 By: cruvon : March 22nd, 2014-13:38
that's stunning, love your GP version. I too keep mine in rotation, love it Have the 2010 100th Anniv commemorative one too since love them so much ...  

Thanks for the further pictures

 
 By: Spellbound : March 22nd, 2014-18:04
I love the 2010 edition. When it came out I thought about getting one, but they seemed a tad expensive compared to NOS versions from the 70's. Now I regret it. Would love to see what other gems you have from the 70's. Warmest, Dean

You can actually

 
 By: cruvon : March 22nd, 2014-19:26
You can actually pick the 2010's at quite attractive prices on eBay auctions compared to the MSRP price they came out with, not sure about current prices though, was the case till last year atleast. Here's another from the 70's, a quartz, that I picked up... 

Cool

 
 By: Spellbound : March 23rd, 2014-01:06
Not sure if posting links to other sites is allowed, but that LIP Moonphase Prototype is way cool. Looking forward to seeing it on HOME soon. And that JLC Pierre Cardin, retro cool design. And Pierre Cardin is a name from the past. At one time Pierre Card... 

Thanks mate. True about Pierre Cardin, seems the

 
 By: cruvon : March 23rd, 2014-03:49
guys is still going strong and living though his brand name is overused these days:)

Fantastic Thread!

 
 By: SALMANPK : March 25th, 2014-18:44
Very cool watches and loved your report on them, thanks for sharing. S

Thankyou Sir

 
 By: Spellbound : March 25th, 2014-20:57
Glad you enjoyed the report. Would love to see any wonders from the 70's if you have any amongst your collection. Warmest, Dean

Hey!

 
 By: Kong : March 27th, 2014-19:51
Wow! I love alll these retro-digital pieces. Indeed you are fortunate, NOS! Thanks for the write-up. May have to add the OMEGA SuperQuartz soon :-) Kong

Thanks my friend

 
 By: Spellbound : March 27th, 2014-20:01
I am on the hunt for an Omega from this era too. Looking forward to seeing yours ! Dean

Did not have such ...

 
 By: Kong : March 27th, 2014-20:37
luck... when I was hunting for them. All I have seen and touched , in really sad condition. So didn't get any and also forgotten after a while. Nearest was holding a pretty good condition OMEGA SuperQuartz before OMEGAMania ... was checking the servicing ... 

Love the 9931!

 
 By: teofft : March 28th, 2014-13:08
thanks for posting! this is among my favorite watches. i was fortunate to find one with full box and papers with original stickers and hangtagsā€¦.a true time capsule! i've posted in the past, but i never tire of looking at this watch! ...  

Hey

 
 By: Spellbound : March 28th, 2014-14:34
Thanks for posting this one. Actually it was your original post that prompted me to search for one so I am indebted to you. They are gorgeous, and you are right, photos do not do them justice, perhaps because they are smaller than one might perceive, and ...