Echoed my thoughts . I spent a lot of time reading and looking at the pictures on the Apple website. A lot of features like the display , the use of DLC , Milanese mesh strap and the different bands and clasps shows a lot of thought and design work being done. To me, even though it is not a mechanical watch , it has many watch attributes that I like . It is just an electronic gadget but it somehow have some emotional and design appeal to me . I don't mind one bit if I am viewed as being daft and crazy . It will not replace my passion for mechanical watches but I can see myself wearing it on my right wrist alongside my hippie beads bracelets . I will buy one for sure. Another cool Apple product.