Role of the Boutique

Feb 16, 2007,09:19 AM
 

One would think that the role of the manufacturer's boutique would be primarily one of marketing and PR with the occasional sale of a high-end "boutique-only" piece thrown in to break the monotony ;-). However, I have experience at least a little sales pressure to purchase non-limited pieces from a few NYC boutiques at MSRP. Apparently, there are non-WIS types who do not realize that there are usually discounts to be had at ADs more or less around the corner.

Out of all of the boutiques I currently know of in NYC (Breguet, BP, AP, Franck Muller, Piaget, Winston, Bulgari, Cartier, Jacob, Weil and I am sure others that I am forgetting), only one so far has ever suggested that they would discount. If I were an AD, I would be extremely ticked off if I found that I was in competition with a manufacturer's boutique, but the watch industry is nothing if not "interesting" ;-)

Mitch


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Franck Mueller Opens in NYC

 
 By: neverontime : February 14th, 2007-04:48
Franck Muller opened up a new boutique in Manhattan on East 57th St next to Jacob & Co. I had the pleasure of wearing a Pieere Kiunz minute repeater. Nice tone very heavy and only $256,700. The watches are very nicely displayed and the sales help, althoug... 

Unfair stab at Breguet.

 
 By: Westlawnyc : February 14th, 2007-18:16
Jimmy and the other who work in the Breguet store are great. Professional, nice and they provide a "no pressure" atmosphere; I very much enjoy spending time at this location and the many events that I have attended. Best, West

I'll; join the chorus..

 
 By: nycWIS : February 14th, 2007-19:43

Breguet, Graff and other starched shirts

 
 By: neverontime : February 15th, 2007-17:36
Also has very nice starched shirt sales help. I guess they are all much friendlier if you purchase something there. These boutiques have all opened after my initial purchase of their timepieces. I meander in to see what's new or to inquire about my timepi... 

Single Manufacturers Boutiques Question

 
 By: steelydad : February 16th, 2007-06:57
Without naming names, to keep the moderators happy, have any of you out there found that single manufacturer boutiques such as mentioned in the previous thread. (i.e. located on 57th St. in Manh.) that will discount one of their pieces from the msrp? We a... 

Role of the Boutique

 
 By: nycWIS : February 16th, 2007-09:19