ian4
11
Pricing
Hi,just a general question for one and all that has intrigued me for some time.
If I see an advert for a BMW, a new flat somewhere etc etc,the advert always (or nearly always) has a price.
Why do watch adverts never have a price,even if it is a "rack rate " price,I always feel slightly disappointed when I have read the advert and am left wondering if the price (not the value!) is £100,000 or £200?
Would be interested in anyone's thoughts
R
Ian
Pricing
Hi,just a general question for one and all that has intrigued me for some time. If I see an advert for a BMW, a new flat somewhere etc etc,the advert always (or nearly always) has a price. Why do watch adverts never have a price,even if it is a "rack rate...
One word: Luxury
Luxury products are never advertised with prices attached. As the word suggests, it's an unnecessary expenditure that's well described by the old adage: If you have to ask, you probably can't afford it. Goods like an LV bag or high-end furniture are never...
Not totally accurate
This is not 100% accurate actually - Mille watches always have the price printed on the ad... Agree, luxury items rarely are advertised with a price but I think for some, it’s actually a good provocative element, which no doubts appeals to Mille and a few...
True... but very rare...
Mostly, the price is an eye-catcher statement in itself if advertised. I'd say the strategy works well for a new boy/unknown for shock value.
I would love to know the prices...
I do not buy (collect ?) based on a brand or function. I'm an impulse buyer that looks at a watch, decides if I like it and... go for it (or not)! I had some bad experiences with watches that (IMHO) did not deserve the price and some other (similarly bad)...
