vandice
9
One word: Luxury
Luxury products are never advertised with prices attached. As the word suggests, it's an unnecessary expenditure that's well described by the old adage: If you have to ask, you probably can't afford it.
Goods like an LV bag or high-end furniture are never marketed with cost as a selling point. Rather, the advert is designed to either 1) inform the public that such a product/model is now available or 2) convey a sense of uniqueness/luxury that'll satisfy/pamper one's desires. How much it'll cost is word of mouth info or branding guesses (e.g. a Rolex should cost x'000 or thereabouts).
Pricing
Hi,just a general question for one and all that has intrigued me for some time. If I see an advert for a BMW, a new flat somewhere etc etc,the advert always (or nearly always) has a price. Why do watch adverts never have a price,even if it is a "rack rate...
One word: Luxury
Luxury products are never advertised with prices attached. As the word suggests, it's an unnecessary expenditure that's well described by the old adage: If you have to ask, you probably can't afford it. Goods like an LV bag or high-end furniture are never...
Not totally accurate
This is not 100% accurate actually - Mille watches always have the price printed on the ad... Agree, luxury items rarely are advertised with a price but I think for some, it’s actually a good provocative element, which no doubts appeals to Mille and a few...
True... but very rare...
Mostly, the price is an eye-catcher statement in itself if advertised. I'd say the strategy works well for a new boy/unknown for shock value.
I would love to know the prices...
I do not buy (collect ?) based on a brand or function. I'm an impulse buyer that looks at a watch, decides if I like it and... go for it (or not)! I had some bad experiences with watches that (IMHO) did not deserve the price and some other (similarly bad)...
