Patek product placement?

Apr 16, 2018,02:21 AM

Could it be? Did Patek actually do a product placement deal with last night's episode of 'Billions'? 

Granted, the company was not mentioned, but the model certainly was. The 5270R. And the superlatives and compliments heaped upon it are so obvious and stick out.
What do you guys think?

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I would think you would have said another brand...

 By: zabreg1 Mr White : April 16th, 2018-03:52
Judging by your screen name.

Speculation is Intriguing

 By: MTF : April 16th, 2018-03:08
zabreg1, My gut feeling is No because Patek Philippe don't need to. They can't make enough watches to sell so why bother? Actually, I was told by a senior Patek Philippe executive that he/she couldn't understand why HQ even bothered to have a marketing bu... 

I completely agree.

 By: zabreg1 Mr White : April 16th, 2018-03:51
But they have never pushed anything like this before, especially considering the amount of superlatives heaped on the watch. And, once again, they never mention the actual PP name. And besides, if they are talking obscene wealth, why not go Grubel Forsey ... 

Brand equity

 By: MTF : April 16th, 2018-04:23
In the modern social media led consumer world, famous brands have equity e.g. Rolex, Coca Cola, Patek Philippe. Film producers know this. 99% of audience would not recognise a Greubel Forsey. I remember another small brand watchmaker owner being all excit... 

I appreciate quality in whatever form it comes in ;)

 By: Langeholic : April 16th, 2018-04:14
And the 5270 is no doubt a masterpiece!

It surely felt like product placement.

 By: Arie - Mr Orange : April 16th, 2018-04:34
Mentioning of the model number. Complimenting it. Maybe Wempe NY had some unsold models in stock?

The also mentioned the number of parts in the watch,

 By: zabreg1 Mr White : April 17th, 2018-05:24
Daily deviation (of +/- 0.5 sec per day, I think), and various other complements.

I suspect they were.

 By: zabreg1 Mr White : April 17th, 2018-07:10
Too many superlatives thrown around, with a few details changed (38mm, hinged dust cover???).