They are going to start making phones!!??
No, no, no. Never, never, never.
This is a quartz THING!!!! Essentially... a battery operated 'quartz' thing. I don't want them in my watches--and I don't want to start pretending that because a Swiss watchmaker makes my battery operated computer phone--that somehow--my phone is now 'soulful'. NOOOOOOOOOOOOOOOOoooooooooooooooo!!!!!
I can see it now. Patek making 35K phones.
TagHeuer--this is truly genius. I will never buy one, on principle. But this--wow--is seriously marketing genius.